TechSoup Rebrand

Challenge:
Rebrand a global nonprofit with 236 web instances and 60 partners.

Solution:
Led global implementation of rebrand for nonprofit, TechSoup. Including overall brand strategy and rollout across 236 countries and territories for multiple web products and support collateral.

Project Achievements:

  • Managed the rebranding program including strategy, creative, UI/UX, visual design, digital marketing, copywriting and overall communications

  • Interpreted multi-stakeholder organizational needs to create an enterprise-wide brand strategy including brand book and architecture

  • Liaised between designers and technical teams

  • Co-created complete brand guidelines, new external messaging, revised mission, vision, brand promise

  • Shepherded internal communications and refresh of facilities in accordance with the new brand