ABOUT ME.
BACKSTORY.
I’m a strategic branding and marketing problem solver with a unique understanding of how brands can connect with culture.
and/or
I’m a producer of arts and culture experiences and events with a knack for creating partnerships to benefit both sides.
yes! both.
My career spans fine arts, academia, integrated marketing, tech startups, digital design, and media production.
I’m passionate about creating brand experiences that delight audiences and bringing arts organizations to new markets. Ultimately, the right cultural activations and partnerships allow brands and organizations to truly be seen, heard, and felt.
BUSINESS & BRANDING
I’ve spent the last few years leading the family of brands for global nonprofit social enterprise TechSoup. This complex brand family consists of six distinct brands and sub-brands that comprise 240+ websites. During my TechSoup tenure, I led the 2015 company-wide rebrand, managed the communications teams including events and social media functions, and directed the NetSquared program.
Somewhere in-between, I worked to launch the flagship client engagement center for Sutherland Global Services, as the VP of Innovation Design. I also co-founded culture-driven innovation company OpenInvo. My co-founder and I built the business from the ground up and made it our mission to bridge the so-called right brainers and left brainers of the world, producing unexpected and great results. What began as a tech startup pivoted the company and me into an innovation consultancy leader.
In addition, I’ve led several successful consumer rebrands in different product categories, along with customer experience and design strategy. I’ve worked with teams on each project to identify cultural trends, launch new products, and create memorable experiences.
ART & CULTURE
I’m a former artist who has shown my work internationally. You can call me “doctor” if you like, but I can’t fix your physical ailments. I earned my PhD in Media and Communication, at from the European Graduate School (EGS), where I currently hold the title of Slavoj Žižek fellow.
I thoroughly enjoyed academic life, where I taught in numerous institutions such as the New School’s Graduate Media Studies Program and its Undergraduate Department of Communication; the Center for Interactive Communication at Beit Berl College/Ha Midrasha School of Art; Bezalel Design Academy. During this time, I produced and moderator of Beit Berl’s New Media Colloquium, a speaker series bridging the curriculum of the New Media, Information Studies, and Games Development Programs.
I’m a grant recipient of the Jerome Foundation/St. John’s Pottery, and the Israeli Ministry of the Interior and guest speaker at Florida Atlantic University; Tel Aviv University; Ignite NYC; the International Schopenhauer Association; and Tel Aviv’s Performance Art Platform and Center for Contemporary Art.