SeaBond Denture Adhesive Communication Strategy, Product Innovation

Challenge: How can SeaBond speak to the new generation of denture wearers in a relevant way?

Project Achievements:

  • Collected insights from quantitative data

  • Conducted primary web / social / product / qualitative Research

  • Created and facilitated 4 focus groups /ideation workshops

  • Revealed undiscovered insights

  • Managed client, researchers, vendors, logistics

Results: New communication strategy + new product development