Brylcreem Brand Innovation
Brand Innovation, Design Research, Design Strategy, Rebrand
Challenge:
Who is the new Brylcreem customer?
How do we reach him with a brand identity?
Project Methodology:
Conducted Design Research: Retail / Web / Social
Collected Market Research and gleaned insights from Quantitative Data
Organized and ran full-day Ideation Workshop with design students
Developed 4 dynamic concepts for brand revitalization, leading to current brand redesign